About Bryson

Since 1969, trust, understanding, and service have been the foundation of Bryson. We are respected for our unique solutions in employee benefits, risk management, retirement planning, wealth management, and life insurance. We are known as an outstanding place to work with dedicated commitment to community.

The Bryson WOW

Personal Touch, Accountability, Resolution, and Intellectual Capital are the 4 Pillars of Our Commitment to Service Excellence.

The Bryson approach to servicing an account, exceeding customer expectations, and yielding a high-quality product and superior customer satisfaction is perfectly described by the 4 pillars of our WOW philosophy – Personal Touch, Accountability, Resolution, and Intellectual Capital.

Personal Touch – In this age of automated phone systems and pass-the-buck bureaucracy, we take on a different approach. Your Bryson team is your go-to, an extension of your team, a team you can count on. Our goal is to create a client for life, developing close relationships with our partners to individually assess their needs and design a customized strategy that best meets those needs.

Accountability – We care. It’s something you will know and feel. Whether it be an error in communication, data, or technology, it is our team’s issue to address and we will not stop until it is resolved.

Resolution – Our team is not happy with anything less than absolute resolution. We will ensure that any problem is settled within a timely manner, maintaining open communication with your team along the way, and taking measures to guarantee that it will not reoccur in the future.

Intellectual Capital – From the beginning, we invest in our staff. This begins day one with onboarding. There is a true “Bryson way,” which upholds our WOW. Those who are not able to adopt this philosophy are those who do not succeed, and we find that this is the only time we fail.

We know that by investing in our team’s education, we are investing in Bryson, and therefore investing in our clients. Our staff staying ahead of the curve in trends and legislature in our industry only benefits our partners in creating the best strategy, maintaining compliance, and finding the most in cost savings. “People often say to me, ‘What if you train them, and they leave?’ and I say to them, ‘What if I don’t train them, and they stay?’” – Trent Bryson, CEO