Bryson’s objective with each individual and company we work with is to create a client for life. We accomplish this by developing close relationships with our clients to individually assess their goals and design customized strategies that strive to meet their needs.

Life Insurance

Our goal is to set the standard of excellence among insurance brokers by being innovative, reliable, and always providing solutions to exceed our client expectations.

Our team is comprised of a combination of industry specialists who possess diverse talents and are committed to offering solutions and strategic service. In today’s uncertain world, Bryson prides itself in adhering to our foundation of values: we are client-focused and motivated by a genuine caring for our customers, employees, and community, and our values are best expressed not through words, but through our actions. We respond, we follow through, and we never stop looking for a solution until we get the results that go above and beyond to WOW our clients.

Rick Bryson, with more than 50 years experience, is one of the most knowledgeable experts in the nation on life insurance, annuities, and other helpful products to protect your family and your wealth.


Our Commitment:

  • To communicate, to respond, to solve
  • To be innovative in product knowledge, technology, and thinking. We are proud of the strong relationships we have built for over 50 years with the industry’s top providers of insurance.
  • To be nimble, challenge, and adapt
  • To be sensible, prudent, listen, and weigh all solutions and outcomes
  • To be reliable, dependable, and available as a caring helping hand for whatever our clients may need
  • To be tech savvy, efficient, and effective, taking the burden out of our clients’ hands, offering solutions to ease and eliminate time constraining processes
  • To be respected by our clients, our team, our community, our partners, and our industry
  • To go above and beyond. We do not build a book of clients; we build lasting relationships to which service has no boundary or end.

Personal Life Insurance

Bryson works with individuals, families, and companies to find the best, tailor-made protection for their financial future through various forms of life insurance. We offer products from the industry’s highest-rated and most competitive carriers. Our team has extensive experience in the marketplace and provides consultative case design along with pre- and post-sale support that aligns with the long-term financial goals of our clients.


How we can help

Term Life Insurance

Gives peace of mind by providing death benefit protection for a stated time period for a premium. This form of coverage is usually considered the simplest forms of life insurance, developed to provide protection for a limited period at an inexpensive rate for short-term income replacement goals.

Whole Life Insurance

Provides insurance for the insured’s whole life so long as a specified premium is paid. This form of life insurance also has a savings component that builds over time and can be used in wealth accumulation. The insurance company essentially makes all decisions regarding the policy to which regular premiums pay both insurance costs and cause equity to build in the savings account. A fixed death benefit is paid to the beneficiary along with the balance of the savings account.

Universal Life Insurance

Offers both death benefit protection and a savings element by investing part of the premiums paid to generate cash value buildup at a fixed interest rate. This type of policy is designed to give the policy owner flexibility with their premium payments while allowing the opportunity to create a long-term investment.

Indexed Universal Life Insurance

A form of universal life insurance that uses an interest rate tied to a calculation against different stock market indexes rather than a declared interest rate. This type of coverage provides a death benefit and a floor by way of a minimum interest rate, which allows the policy owner to share in the upside of these markets without the downturns in their cash value accumulation.

Variable Universal Life Insurance

An additional form of universal life insurance that has the flexibility of both typical and indexed universal life products, but is tied to certain mutual funds to credit the interest rate within the policy.


Business-Focused Life Insurance

Key-Person Insurance:

Within the business world, replacing a key person within a company takes time and money, which can ultimately cost the business valuable clients and income during the transition. Key person life insurance offers a death benefit to businesses that can help cover these financial losses that may occur at the death of a key person. This helps assure continuity of the business for employees, customers, and creditors.

Taking out a key person policy on your top employees (owner(s), partners, executives) affirms their value to your business and strengthens the relationship. Why this matters:

  • The death benefit can be used to recruit and train a replacement or cover day-to-day expenses
  • Coverage is a business asset that enhances your company’s creditworthiness for commercial borrowing
  • The policy’s cash value (if applicable) may be available to your business through a withdrawal or loan if needed
  • The business pays the premiums and is the beneficiary
  • These policies are non-deductible, but the death benefit is tax-exempt if the proper forms are completed upon policy placement

Buy-Sell Agreement:

The death or long-term disability of a business owner may lead to disastrous outcomes with customer erosion and the disruption of revenue flow. A buy-sell life insurance policy is a perfect solution to avoid such a circumstance. Most business owners implement one of two types of buy-sell agreements.

The first, a cross-purchase policy, is a policy written to which each business owner purchases a life insurance policy on each of the other owners. When one owner dies, the surviving owners use the death benefit to purchase the deceased owner’s share of the business.

The second, an entity purchase/stock redemption policy, is written to which each owner enters into an agreement with the business for the sale of their respective interests in the business. As part of this agreement, the business will purchase separate life insurance contracts on the lives of the owners. The business will pay the premiums and will be the owner and beneficiary of the policy. When an owner-employee dies, their share of the company will pass to the heirs of their estate. The business may use the proceeds from the policy to purchase the interest from the estate.

How this helps:

  • For employers, a buy-sell agreement gives employers peace of mind in knowing that their business is in capable hands should they no longer be able to manage it
  • Provides money to create a fair market value exchange
  • Promotes equitable and orderly transfer of wealth, ownership, and management
  • May offer tax advantages
  • Guarantees heirs a buyer for assets they may not know how to manage
  • Provides heirs cash to pay estate debt, expenses, and taxes
  • For employees, a buy-sell agreement provides a way to purchase a business they have vested interest in, but may not have the capital for
  • Assures remaining owners that the deceased’s share of the business will not pass on to someone unsuitable for the position
  • Assures continuity for customers, creditors, and employees

Disability Insurance

We offer the benefits of working with the top distributors of disability insurance (DI) including access to a broad array of competitive products from the highest rated carriers to provide you income when you are unable to work due to covered sickness or injury.

What we can do for you:

Non-Cancelable, Own Occupation Policies
Blue Collar DI
Impaired Risk
Business Overhead Expense
Disability Buy-Sell and Key Person


Long-Term Care Insurance

Long-Term Care (LTC) insurance is an important coverage that provides valuable support and financial resources to help cover the cost of long-term care you may need in the event of an illness, accident, or through the normal effects of aging. By helping to protect your assets, and giving you choice and control over where you receive care (including your home), LTC insurance helps you face the future with confidence and relieves your loved ones of emotional and financial burden.

Long-Term Care insurance can be costly given certain factors such as age and health. However, our team at Bryson has dedicated their efforts into finding cost-friendly and substantial coverage for our clients. We have teamed up with various carriers to offer unique solutions by combining permanent life insurance with long-term care coverage. This type of coverage allows premiums that are paid to not be wasted on a stand-alone, long-term care policy that may or may not be needed in the future.

Additionally, premiums paid not only fuel death benefit protection and allow cash value accumulation, they offer the ability to draw down the death benefit to pay for long-term care costs in the event that care is needed. If the benefit is not needed to cover long-term care costs, the policy continues to act as a long-term investment vehicle.